Results

The #بدقيقة_على_جواكر (“in‑a‑minute on Jawaker”) series turned Instagram into a micro‑onboarding channel for Jawaker’s card and board games. Each reel distilled a game’s rules into a quick vertical video, giving viewers enough information to start playing without leaving the app.
The effect on engagement was clear. A reel teaching Solitaire posted on 18 June 2023 drew over 8.9 k likes; the Dama tutorial generated 7.1 k likes; a reel explaining Jackaroo around 3.8 k likes; and the Hand tutorial received about 7.2 k likesinstagram.com. Even new games benefited: a March 2024 reel teaching the football‑themed Shotha in under a minute amassed more than 9.3 k likes. Each post also generated hundreds of comments from players asking questions, thanking Jawaker for the clarity and requesting tutorials for other games, showing that the campaign resulted into genuine conversations. For context, social‑media analytics firm Vista Social reports that the average Instagram engagement rate is roughly 1.22 %, so posts receiving thousands of reactions stand out as exceptionally engaging.

Beyond boosting social metrics, the tutorials improved the user experience in the app itself.
UX research on mobile games shows that first impressions are formed in seconds and that a strong first‑time user experience dramatically increases retention and revenues. Jawaker’s 1‑minute reels functioned as onboarding content by translating complex rules into bite sized videos, they reduced the learning curve and encouraged new players to try more games. Comments on the reels often linked back to the app, with users sharing the tutorials, asking gameplay questions and inviting friends. This suggests that the series not only drove higher engagement on Instagram but also enhanced in‑app experiences by making game rules accessible and fostering a supportive community.